Placement

The placement isn't random.

It sits on the right-hand side for a reason.

That's where I first saw things placed with meaning. Where insignia was worn on a uniform.

Not for attention.

But because it meant something.

That stayed with me.

So when this started, I didn't move it. 

I didn't centre it.

I didn't redesign it.

I kept it where I knew it belonged.

On the right.

In a brand built on minimalism, every detail matters.

But the way it's presented matters just as much.

It doesn't need to lead the piece.

It doesn't need to be obvious.

It sits slightly out the way.

Present, but not dominant.

Because the point was never to make it seen instantly.

It was to make it feel right.

That's why it stays there.

Unchanged.

Carried forward.

L W V R S

Quiet pieces. Loud memories.